From CNO: America’s Warfighting Navy Returning to CBS Prime Time: Recap

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Leaders,

I wanted to share a compilation of the coverage of our warfighters operating in the U.S. 5th Fleet, linked below my signature. If you only have a few moments please check out the closing of Wednesday’s broadcast: (Flankspeed users | non-Flankspeed users)

The coverage is incredible, and I am immeasurably proud of the depiction of America’s Warfighting Navy in action. We should all stand a little taller knowing that what we see in the CBS special edition, though remarkable, is actually just a small glimpse into the incredible experience of being side by side with your shipmates, ready and working together in service to our great nation. As you watch this video, I encourage you to share with your friends and families to give them a better sense of how their sacrifices fuel the American way of life, and to share your own stories of service as you are able.

While it is too early to conduct a complete assessment of the CBS coverage, initial indications are that each of the 3 episodes of Evening News generated more than 2.5 million views on broadcast, and that we garnered more than 500,000 impressions on social channels. In an era where we fight every day in the war for talent, exposure through third-party validated news sources is critical to our recruiting mission. It also shouldn’t be lost on any of us that coverage like this shows the value of our Navy as we fight for the budget dollars we need.

Most importantly, I’d like to extend a big thank you to everyone involved in this production. Telling the story of American’s Warfighting Navy can only happen through the combined efforts of countless exceptional leaders around the world. Thank you for putting on such an incredible show – our Sailors deserve nothing less and I’m proud to work alongside you.

I’d like to leave you with Norah O’Donnell’s closing to the American people, as she says it far better than I ever could:

“To see the work of Navy sailors on a nuclear powered aircraft carrier is nothing short of awe inspiring. Young aviators launching fighter jets – pilots flying us on MH-60 helos and spending their days in search and rescue – this is the new, finest generation. These men and women are the very best of America, serving their country selflessly. And with honor, they put themselves in harm’s way and they leave their loved ones for months at a time in the defense of freedom. And so when Admiral Miguez says he wishes that every American could come see an aircraft carrier because it’s like the eighth wonder of the world, it struck us like a lightning bolt that we could bring the aircraft carrier to you.”

You can expect the complete CHINFO assessment of the coverage in the coming weeks.

V/R,

ADM Lisa Franchetti, USN

33rd Chief of Naval Operations

Access, download, and view the videos here:

  1. https://drive.google.com/file/d/1vLaUaUrHEhseZ7P8tYxmojIGTUG5bC9s/view?usp=drive_link
  2. https://drive.google.com/file/d/11FFTvxrbpZnbo-jGvBj6s2_YZ5NIvghn/view?usp=drive_link
  3. https://drive.google.com/file/d/1dc-xy7lQUjD01mz1JikHGQ80dscr2Wl0/view?usp=drive_link
  4. https://drive.google.com/file/d/1tB5q-86G_HiJNzi2vAxgchSr0DIqShx-/view?usp=drive_link

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